AI agents are being built without the trust architecture that made the Web work. That is the warning from Mark Nottingham, a web standards architect who helped shape how browsers negotiate on behalf of users.
In a new essay, Nottingham argues that today's agentic systems lack the institutional safeguards that prevent platforms from exploiting users. Without a standards-based approach to user agency, he warns, the AI industry risks recreating the surveillance dynamics of the mobile platform era in software that operates far closer to our personal data.
Why it matters: The difference between a tool that serves users and one that exploits them often comes down to governance architecture, not technical capability. Nottingham believes AI agents are at that architectural crossroads now.
The Browser as a Model
Nottingham's frame of reference is the humble web browser. For decades, browsers have acted as "user agents," software that represents your interests when you interact with websites.
This representation happens through standards. The W3C and IETF define how browsers expose capabilities to sites without granting full system access. Multiple browser implementations create market pressure to respect user interests. The result is what Nottingham calls a form of "collective bargaining": a global treaty between sites and users that prevents the exhaustion of case-by-case negotiation.
"If you had to negotiate what Web sites are allowed to do on your computer on a case-by-case basis, you'd quickly give up out of exhaustion," Nottingham writes, pointing to cookie consent banners as a failure mode.






